As someone who shops online constantly, I’m often introduced to new online retailers. Some are great (like ShopMamie) and some are not (I’ll be nice and not name names), and sometimes it’s hard to tell the difference when you can’t hold the merchandise in your hand and get a feel for the quality. Well, I’m happy to introduce you to an online store that I would personally vouch for: Shabby Apple. When the folks at Shabby Apple contacted me for the first time and I went to explore, the first thing I noticed was the gorgeous photography. If every website could have shots like this, I guarantee they’d see an uptick in sales.
But of course a pretty website is useless if the clothes aren’t up to par. I was able to try one of their dresses, and decided on the Bugle Boy dress (below). Because I apparently didn’t read the description very carefully, I didn’t realize that the dress is a fairly heavy material, not really for the summer. But I can’t wait for fall to get here so I can pair this dress with some tights because it is ADORABLE. The skirt is voluminous, but not in a way that makes you look bigger, and the top is fitted without being tight.
I love that all of the clothes on this site have real personality, and don’t feel generic at all. There’s a bit of a retro feel, and definitely a European influence that I love. And with prices in the $75-$100 range, the dresses are definitely affordable.
To make them ever more affordable, Shabby Apple is offering a 10% discount to all Beautify My Life readers, using the code beautify10off. Happy shopping!