Over the past couple of years, a few online personal shopping sites have emerged. The model is basically that you fill out a style profile and a number of pieces are sent to you (usually on a monthly basis) to try out. There’s usually a small (≈$20) fee, which can be applied to the cost of any items that you keep. Items that don’t work out are sent back in the mail, and you’re charged for whatever you keep.
It’s a brilliant model for those who don’t have time to do their own shopping, or live in an area where there aren’t many brick and mortar shopping options. But until now, these sites have been a little bit mysterious, without much information given on what to expect from a price and brand perspective.
That’s why I think it’s brilliant that one of the top boutiques in the Philly area, Skirt, has launched their own version of online personal shopping, Style Box by Skirt. If you’re not from the area or not familiar with the store, Skirt has been featured heavily by the media, including as part of Lucky Magazine’s Philadelphia shopping guide. It’s an extremely well-curated boutique, with brands like Diane Von Furstenberg, Milly, Tibi, J Brand, Splendid and Alice and Olivia — the kind of place you drive by and want everything in the window (which I do, on my way to and from work every day).
Here are some of the perks of the localized version of this trend:
- You know where your box is coming from. You know what type of styles Skirt typically carries, and you can extrapolate what to expect in your box.
- The Skirt stylists are very accustomed to dealing with high-end (read: picky) Main Line clientele, so you can be sure that they’re being careful about what they send you.
- Free same-day delivery if you live within 20 miles of Bryn Mawr! Regular shipping is available otherwise.
- The questionnaire on your style preferences is more comprehensive than others I’ve seen. Most notably, it asks you where you might wear your new pieces, so you can have the box tailored to a work wardrobe, summer vacation, etc.
- There’s zero cost if you don’t keep anything. They put a $1 hold on your credit card and you pay for what you keep, but if you return everything you don’t lose out, even on return shipping.
While I might hold off on trying Style Box until after I pop this baby out, it’s definitely worth a try, especially if you’re in the Philly area. If you do give it a shot, let me know what you think!